Betgenius, a subsidiary of Genius Sports Group, and the leading supplier of sports betting and marketing technology to regulated bookmakers and lotteries, has entered into a landmark partnership with the Greek betting and lottery operator, OPAP, to provide a cutting-edge multi-channel sportsbook platform.
The deal will see OPAP migrate its digital sports betting operation to the Betgenius Sportsbook Platform, featuring a full back office suite, outsourced trading, CRM and marketing tools, and UX development across all digital channels.
Betgenius has also been selected by OPAP to become its primary provider of in-play data, delivering fully-automated, real-time prices for all major football, basketball and tennis fixtures.
The Betgenius Sportsbook Platform offers a highly scalable, modular solution which gives operators maximum control, particularly around the delivery of differentiation in front-end design. It allows operators to integrate Betgenius’ turnkey sportsbook – designed to remove the day-to-day operational pressures of running a sportsbook – or simply select best-of-breed products and services.
Combined with Betgenius’ market-leading trading, UX and digital marketing capabilities, the platform creates an unmatched full-service provider for the sports betting sector.
Damian Cope, Chief Executive Officer of OPAP, said: “We are very pleased to be announcing this deal with Betgenius, which is an important step in building a world class portfolio of products and services for OPAP’s customers. Our cooperation with Betgenius will allow us to be in more control of our digital sportsbook product and also provide the flexibility to enable us to react quickly to the fast-changing world of digital sports betting.”
Jack Davison, Managing Director of Betgenius, said: “We are hugely proud and excited to have been selected by OPAP as a key partner in its efforts to offer its customers the best sports betting experience possible. The Betgenius Sportsbook Platform has been developed with speed, flexibility and scalability at its heart, and allows us to uphold the same high standards in technology and customer service to which we have always been committed.”
Genius Sports Group is a global leader in sports data technology, distribution and commercialisation services for the sports, media and regulated betting markets. Founded on integrity, Genius Sports has become the trusted partner of hundreds of sporting bodies, including the world’s largest international federations and professional leagues such as FIBA and the English Premier League. Taking a true partnership approach to working with sport, Genius Sports distribute official data for organisations such as the NBA, La Liga, ATP and WTA.
Genius Sports’ commitment to sport goes beyond delivering profitable and technical solutions for its partners. Genius Sports understand that the protection, integrity and successful commercialisation of sports data is fundamental to the continued success of the industry. Its future requires those who run sports and those who utilise the data to work closely together, therefore ensuring sport is protected and opportunities are maximised.
For more information, please visit www.geniussports.com
Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sports betting and lottery operators. Betgenius deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across trading and marketing.
Betgenius’ range of sportsbook management services, including partial or complete automation of trading function, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.
Betgenius also leads the way in the provision of integrated digital marketing. From acquisition and player life-cycle management to reactivation and CRM tools, it offers everything a sportsbook operator needs to attract, retain and engage customers.
For more information, please visit www.betgenius.com